Effective Date: May 1, 2018
Last Reviewed: March 29, 2018
  1. Acceptance of the Notice
PMI Nutrition International, LLC respects your privacy and is committed to protecting it through our compliance with this Privacy Notice (this “Notice”).  The terms “we,” “our,” and “us” refer to PMI Nutrition International and its affiliates. Mazuri Exotic Animal Nutrition is a d/b/a of PMI Nutrition International, LLC (hereinafter “Mazuri”) and is an affiliate of Land O’Lakes, Inc. 
We are committed to providing a secure and transparent online experience, so we provide this Notice to ensure that you understand how we collect, use, and safeguard the information that you share with us or we automatically collect (all such information is referred to collectively as “Your Information”) through your use of our website, creating an account, services, products, or offerings (a “Mazuri Product”). When we collect information, our goal is to improve our business relationship and to better serve you and/or the needs of your business.  
By using this website, creating an account, purchasing, or using any Mazuri Product, you consent to and agree to abide by this Notice and any other policies relating to this website or any Mazuri Product.  If, at any time, you do not consent or agree with any of the Notice or any other policies relating to this website or any Mazuri Product, please stop using this website and any applicable Mazuri Product.  If anything in this Notice is unclear to you, or if you have any questions regarding any of our policies and how they may affect you, please contact us at
  1. Changes to the Notice
You acknowledge that we may modify this Notice at any time and at our sole discretion, and you further agree (i) to frequently review this Notice, and any other policies that we post on this website, for changes that may affect the matters addressed in this Notice, and (ii) that your continued use of this website, and/or any Mazuri Product, means you have accepted and agreed to any such changes. If we decide to make any material changes to this Notice, we will notify you here and by posting a notice on the website prior to the effective date of any such change.
  1. Information Ownership
By sharing Your Information with us, you represent to us that you have the right to do so. You also promise to us that our handling or use of Your Information in accordance with this Notice will not violate the rights of any other person or entity or expose us to damages, financial or otherwise. Except as otherwise stated in this Notice, in sharing Your Information with us, you are not granting us any ownership rights in Your Information, but you are agreeing that we may use such information in accordance with this Notice.
  1. Information Collection and Use
(A)    How We Collect Your Information.  
We collect Your Information when you share it with us and automatically as you use Mazuri Products or navigate through the website.
  1. Information You Share with Us
Your Information may be shared with us when you complete forms on the website (e.g.,  create a registered user account, report a problem with our website, etc); respond to surveys; purchase or use Mazuri Products; make search queries on our website; or provide Your Information to be published or displayed on public areas of the website.  The types of information that you share with us depends on which Mazuri Products you use and how you choose to interact with us. 
The following is a non-exhaustive list of the types of  information that you may choose to share with  us:
  • Name
  • Mailing Address
  • Email Address
  • Telephone Number
  • Credit card information
  • Your browser and operating system
  • Your device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)
If you choose not to provide information, we may not be able to provide you with requested products, services or information.
(II)     Information We Collect Automatically
To make your user experience as efficient and productive as possible, we track and automatically collect information regarding certain activities on our website. However, we want you to know that the tracking and collection technology we use cannot retrieve information from your hard drive, pass on computer viruses, or capture any personal information about you, such as your name, address, phone number, or email address.
When you navigate through and interact with our website, we track and automatically collect certain information.  Our Service Providers, the companies, consultants and others who support Mazuri Products (“Service Providers”), use technologies such as cookies and web beacons to track and collect information which includes your internet protocol (IP) address(es), browser type, internet service provider (ISP), and operating system, as well as referring/exit pages, a date/time stamp, and clickstream data.
We and our Service Providers use this information for security purposes, to display information more effectively, and to personalize your website experience. We also gather statistical information about application use to continually improve application functionality, analyze trends, understand how applications are used, and resolve performance issues or improve the website.  
In addition to the information we track and collect with cookies, flash cookies, web beacons and clear gifs, we may also collect information regarding the physical location of your device by, for example, using GPS, cell phone tower or Wi-Fi signal data. We may use your device’s physical location to provide you with personalized location-based services and content. You may be permitted to either allow or deny the use and sharing of your device’s location, but if you choose to deny them, we may not be able to provide you with any personalized services or content.
  1. How We May Use Your Information
By sharing Your Information, you agree that we may collect, access, store, use and share Your Information in accordance with this Notice.  We may use Your Information, and share Your Information internally or with our affiliates in order to: 
  • Send you a “welcome” email to verify your username and password
  • Manage your account
  • Send service-related announcements
  • Allow you to select and order Mazuri Products
  • Verify your orders
  • Process your orders
  • Deliver, administer, develop and enhance our Mazuri Products
  • Permit you to receive correspondence
  • Communicate with you about Mazuri Products, including to alert you about promotions
  • Display targeted advertisements or other marketing materials
  • Register on a website
  • Allow you to participate in online surveys, forums, blogs, chat sessions, market research or contests and sweepstakes
  • Respond to your inquiries
  • Prevent fraud
  • For any other purposes for which you consent
  • In any other way reasonably necessary to accomplish the foregoing actions or purposes
We may also share Your Information with our Service Providers. The following are examples of Service Providers who might receive and use Your Information.
  • Website hosting companies
  • Software developers
  • Payment processing companies
  • Order fulfilment companies
  • Information technology and infrastructure support companies
  • Customer service companies
  • Email delivery companies
  • Fraud prevention entities
  • Market research partners
(D)    When We May Disclose Your Information
You agree that we have the right to disclose and transfer Your Information under the following circumstances:
  • If required by law, such as to comply with any court order, law, subpoena or other legal process, including to respond to any government or regulatory request;
  • To carry out our obligations and enforce our rights arising from any agreements entered into between you and us, including for billing and collection;
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
  • If we have completed a merger, acquisition, or sale of all or a portion of our assets, you will be notified via email and/or a prominent notice on our website of any change in the ownership or uses of Your Information, as well as any choices you may have regarding Your Information;
  • To fulfill the purpose for which you shared it;
  • To our affiliates; or
  • To any other third party with your prior consent to do so.
  1. The Aggregation of Your Information
When you share Your Information with us or we collect it automatically through your use of the website, we may aggregate or combine such information with the information of other users of the website to create, identify or analyze trends, benchmarks, metrics, predictive algorithms, etc. By using the website, you agree that, provided we take reasonable steps to prevent Your Information from being identified, we may aggregate Your Information with the information provided to us by other users of the website. You further agree that we exclusively own all such aggregated information, as well as any information and insights derived therefrom, and that we may use aggregated information in any manner we desire.
Some of the content on the website is served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies or other tracking technologies to collect information about you when you use our website. They may use this information to provide you with targeted advertising or other marketing materials. We do not control these third parties' cookies or tracking technologies, or how they may be used. If you have any questions about an advertisement or other marketing materials, you should contact the third party directly.
Our website may also include various third-party social media features, such as “like” and “share” buttons. These features may collect various information about you (e.g., your IP address, the specific page on the website that you visited, etc.) and may create a “cookie” on your computer in order to allow the feature to function properly. We do not take any responsibility for the functioning of these third-party features or for any event that may result from your use of them. Further, your interaction with each such third-party feature is governed solely by the privacy policy of the third-party that provides the feature.
Except for the uses listed above, we will not share Your Information with any unaffiliated person or entity without your express consent. We may, however, share Your Information with our affiliates for marketing and related purposes.
5.     Choices About Communications and How We Collect Your Information
We strive to provide you with choices regarding the information you share with us and we automatically collect. The following are mechanisms you can use to control Your Information:
(A)    Communications You Receive
If you do not wish to receive certain communications, you may deactivate your account.  If you wish to opt out of marketing or similar emails, you may use the “unsubscribe” link we have included in such emails to remove yourself from the distribution list. You may also email us at to make your unsubscribe request. While you may have the option to opt out of a number of communications, there are some communications that you may not opt out of receiving. For example, communications relating to the status of, or changes to, your accounts, orders, and payments, cannot be opted out of by you.
(B)    Collection of Your Information
           Most browsers automatically accept cookies, but you can set yours to decline them or to alert you when cookies are being sent. If your browser is set to decline cookies, please note that some parts of this website may then be inaccessible or not function properly. For example, you will not be able to place an order or retrieve your order status. Unless you have adjusted your browser setting so that it will decline cookies, we will issue cookies when you direct your browser to our website.
  1. Information Security
  1. In General
We have implemented physical, technical and administrative measures to protect Your Information from accidental loss and from unauthorized access, use, alteration, and disclosure while it is in our custody. If at any time you have reason to believe that your interactions with us are no longer secure, please contact us immediately at
  1. Identity Verification
Before allowing you access to any account you have with us, we may take certain steps to verify your identity. This is done to make Your Information more secure and to protect your privacy. You are responsible for keeping your password and account information secret.  You are also responsible for any transactions made from your account as a result of your failure to maintain the security of your password and other account information.
  1. Web and Email Transmission of Information
We use an industry-standard measure known as Transport Layer Security (TLS) technology to protect Your Information from loss or misuse during transmission from your browser to our servers. This technology encrypts the data that you send to us, helping to protect it from anyone who might wish to misappropriate it. Please keep in mind, however, that no method of transmission is completely secure. Because of this, we cannot guarantee the security of Your Information during transmission. Please also remember that email messages are often far less secure than web transmissions using TLS or similar technologies. We therefore request that you never send any sensitive information, such as credit card or Social Security numbers, to us by email. 
  1. Use of Our Websites by Minors 
While our websites are solely for use by adults, we are confident that no reasonable person would find any of our content harmful when viewed by minors. We never knowingly collect or use any personal information provided to us by children under 13 years of age. If we become aware that we have inadvertently received personal information from a visitor under the age of 13 on the site, we will delete the information from our records.
  1. International Users and the Cross-Border Transfer of Information
Our websites and other online services are controlled and operated by us from the United States, and as such are intended to be subject only to the laws and jurisdiction of the United States and/or any state therein.  We may store and process Your Information in any country in which we have facilities or engage Service Providers, and by using our websites, online services, Mazuri Products, you consent to our transfer of Your Information to any such country or Service Provider. You further acknowledge your understanding that these other countries may have data protection laws and regulations that differ from those of your own country of residence.
  1. Websites and Applications Provided by Unaffiliated Third Parties
  1. Third-Party Websites
As a means of providing information that may be useful to you, we sometimes link to other websites provided by unaffiliated third parties.  These links are provided for your convenience only, and do not imply our endorsement of such third parties.  We have not reviewed and do not have any control over the contents of those websites. We are not responsible for anything relating to such other websites, including their:
  • Content, information, perspectives, opinions, etc.
  • Policies and practices with respect to information collection, use, disclosure, security, etc.
  • Handling of any of Your Information that you provide to them
If you decide to access any of the unaffiliated third party websites linked from our website, you do so entirely at your own risk.  Further, we are not responsible for any of Your Information that you post or reference on any blog or other public-facing portion of our website. You acknowledge that any information you post or reference in any such forum can be read, collected or used (to send you unsolicited messages, etc.) by anyone else, including by those who accesses the same forum. Finally, our inclusion of a link to any unaffiliated third party’s website does not constitute any kind of endorsement or other approval of that website or of any statement, product, service, person, or entity listed or referred to therein.
  1. Third-Party Applications
Please note that from time-to-time we may give you access to unaffiliated third-parties’ applications and services. By default we do not share Your Information with any of these unaffiliated third-parties. If we believe that sharing Your Information with such unaffiliated third-parties will benefit you or our business relationship, we may ask that you authorize us to do so. However, we will obtain your express permission prior to any such sharing. You should understand that once we share Your Information in this manner, it will be subject solely to the privacy policies and practices of such other unaffiliated third-parties. We therefore recommend that, when applicable, you carefully review those policies and practices to understand the privacy and security practices of such unaffiliated third-parties.
  1. To Update, Access, Opt Out, or Deactivate 
We are committed to using reasonable methods to maintain Your Information in a responsible and accurate manner. To that end, please contact us at if you have any questions or need to review, update or correct Your Information.  If you no longer wish to receive promotional communications, please follow the unsubscribe instructions that we include in such communications.
  1. Contacting Us 
If you have any other questions or wish to contact us for any reason, you may email us at or you may reach us at the following address:
Land O’Lakes, inc
Attn: Privacy Program Office  
4001 Lexington Ave. N
Arden Hills, MN 55126